Dija Ayodele is a London-based aesthetician, British Beauty Council Advisory Board member and founder of the award-winning Black Skin Directory, which connects skin of colour patients with expert skincare professionals. She specialises in skin rejuvenation techniques for skin of colour at her Kensington clinic.
Aesthetician and specialist website founder Dija Ayodele discusses why it can be difficult to attract darker skin-toned patients and how to overcome these challenges to secure long-term patient loyalty.