Wendy Lewis is president of Wendy Lewis & Co Ltd, Global Aesthetics Consultancy. Lewis is an international figure in the field of medical aesthetics, and is a frequent presenter at national and international conferences. In 2008, she founded Beautyinthebag.com and has served as editor in chief. The author of eleven books, her next, Aesthetic Clinic Marketing in the Digital Age, will be published in the winter of 2015.
Statistics show that the majority of aesthetics patients are female, yet there are still far more male doctors treating them. Learning the nuances of how to connect and engage with women is essential, argues Wendy Lewis
Aesthetic business consultant Wendy Lewis reports on the 21st American Society for Aesthetic Plastic Surgery meeting.