Snapchat and Instagram are becoming ever more popular in the cosmetic surgery and aesthetic specialty, with photographs and videos being used to showcase procedures and the results of treatment. Aesthetics asks practitioners, how ethical is this? And, is doing so an effective marketing tool?
Aesthetic nurse prescriber Eve Bird expresses why she believes using social media at conferences is essential for aesthetic practitioners.
Operations and marketing manager Victoria Vilas shares advice on maintaining an appropriate and professional profile on social media
Business consultant Gemma Johnson explains how to successfully use Google+ to add value to a clinic’s existing digital marketing strategies
PR consultant Julia Kendrick shares her top tips to upgrade your seasonal marketing efforts for business success
Paul Jackson explains how the utilisation of LinkedIn can make a difference to your business and industry reputation
Aesthetic practitioner and hypnotherapist Dr Kathleen Long details the history of the mirror and how practitioners can use it to improve patients’ perception of their looks
With the news that the FDA have released draft guidelines for pharmaceutical companies using character and space-limited social media sites, Aesthetics investigates how the UK is responding to these changes
Marketing consultant Adam Hampson outlines seven common aesthetic website mistakes and how to correct them
Digital consultant Rick O’Neill explains how automation can make marketing and patient onboarding more effective