Private label cosmeceutical company graphic designer Clare Mansfield covers the key considerations for successful logo design for an aesthetic clinic.
PR consultant Lucy Hilson explores why your personal brand is so important and gives tips to make yours stand out from the crowd
Dr Sadequr Rahman shares his ‘ABC toolkit for aesthetic medicine’ and details the qualities he believes are necessary for a successful career
Dr Manav Bawa shares advice for new practitioners entering aesthetics
Dr Askari Townshend discusses the use of standard operating procedures when running a clinic
Private label cosmeceutical company director Gary Conroy explains why it’s important to create a value proposition when rebranding and how this should be linked to your long-term business development
Business consultant Alan S. Adams discusses how authority can impact customer decisions and shares some practical suggestions for clinic owners
Digital consultant Rick O’Neill discusses why mobile user experience is important, explaining the common mistakes that aesthetic clinics make and provides ways to fix them
Alan S. Adams advises on the strategies needed to take your clinic from good to great
Dr Qian Xu discusses the differences between setting up your business as a sole trader or a limited company