Private label cosmeceutical company director Gary Conroy explains why it’s important to create a value proposition when rebranding and how this should be linked to your long-term business development
Multiple clinic owner Lucy Xu shares her key considerations for opening additional practices
Nurse prescriber Julie Scott shares her experience and tips for recruiting a new team member
Business consultant Jack Garnham discusses the use of service design methodologies to identify improvements in aesthetic businesses
Dr Anna Hemming shares her experience and advice on establishing your own aesthetic premises
Dr Baldeep Farmah provides an introduction to how laser hair removal can be made more accessible for patients with skin of colour
Employment associate Catherine Hawkes provides advice for business owners considering staff redundancies following COVID-19 and explores the typical pitfalls often made by employers
Aesthetic business founder Roydon Cowley discusses branding strategies and how you can separate yourself from the competition
Aesthetic franchisor Rudi Fieldgrass shares advice on franchising a clinic
Aesthetics speaks to marketing professionals about Instagram’s newest video feature, exploring the ways it can be used for clinic promotion