Dr Qian Xu discusses the differences between setting up your business as a sole trader or a limited company
Sales manager Sally-Anne Whybrow examines how finance options can help to keep aesthetic clinics on track for expansion.
Private label cosmeceutical company director Gary Conroy explains why it’s important to create a value proposition when rebranding and how this should be linked to your long-term business development
Dr Qian Xu explains how new practitioners can avoid an unhappy patient and provides tips on how which to deal with one should the situation arise.
Dr Charlotte Woodward and Dr Victoria Manning discuss how general practice led them to co-owning a business and their recipe for a successful working relationship.
Aesthetic commercial professionals Sue Thomson and Jean Johnston share advice on avoiding the pitfalls of sales team recruitment and retention
Aesthetic business founder Roydon Cowley discusses branding strategies and how you can separate yourself from the competition
Gary Conroy talks about why it is important to invest in your brand equity in the ever-commoditising aesthetic market
Interior designer and creative director Benedict Wilhelm discusses the importance of décor in clinic, detailing how this can have a positive impact on patients and maximise business potential
Dr Harry Singh outlines how to effectively market your services in 30 seconds to persuade potential patients to book a consultation