Pam Underdown highlights the importance of adapting to change in order for your clinic to thrive in the ever-changing aesthetics industry
Gary Conroy talks about why it is important to invest in your brand equity in the ever-commoditising aesthetic market
PR consultant Julia Kendrick shares her top tips to upgrade your seasonal marketing efforts for business success
Digital consultant Rick O’Neill discusses the best practices and tools that will help yield more enquiries from your landing page visitors
Dr Harry Singh outlines how to effectively market your services in 30 seconds to persuade potential patients to book a consultation
Mr Alex Karidis and clinic chief operations officer Deborah Vine share their experience using a clinic mobile app to help enhance the patient experience and boost business
Michelle Boxall examines the different approaches for connecting with your growing male audience
Kurt Won explains how taking time to evaluate your business can make the difference between success and failure
Practitioners explore the reasons why men are afraid to attend aesthetic clinics, and how the industry can combat the stigma
Healthcare PR Tingy Simoes offers advice on how to get coverage in the mainstream press