Dan Travis measures the benefits of advertising via search engine results for medical aesthetic clinics
Jill Woods explains how to make the most of business in your local area
The founders of the Black Aesthetics Advisory Board (BAAB) share advice on enhancing your engagement
PR consultant Julia Kendrick outlines how waitlist marketing can improve business resilience during lockdown dry spells
Digital marketing consultant Heather Terveen explores how to increase organic engagement on Instagram to attract the right patients
Entrepreneur and business coach Richard Crawford-Small details why you might want to consider a pricing increase, and how implementing a strategy can help you achieve this
PR and communications consultant Julia Kendrick explains how can you effectively translate clinical data into compelling clinic marketing materials.
Dr Harry Singh discusses the significance of e-newsletters and how to best utilise them to encourage patient retention
Nurse prescriber Sara Cheeney shares her five steps for introducing a machine to your clinic
Dr Kam Lally explains why setting up a non-compliant weight loss service could have serious repercussions