Brand marketing strategist Adam Haroun explores the ways in which you can leverage the hottest trends heading into 2022 to set your clinic apart
PR and communications consultant Julia Kendrick provides practical tips for holding a press event in your clinic to raise your brand image while building valuable relationships and coverage opportunities
Aesthetics tells you the top dates to incorporate into your marketing strategy in 2022!
Business coach Alan S Adams shares his top five strategies for building and maintaining resilience in your clinic
PR consultant Julia Kendrick takes a look at tried and tested tactics of celebrity endorsement and gives her top tips on how to effectively harness 'star power' to build your clinic brand
Business analyst Ed Challinor shares his advice on effectively calculating your return on investment in digital marketing.
Michelle Boxall looks at strategies to ensure you get the most value when marketing your clinic
Practitioners explore the impact of COVID-19 and the use of telemedicine in the aesthetic specialty
Four business specialists explain how to keep your clinic moving at every stage of your career
Skincare company brand education manager Sharon Cass outlines how practitioners can offer bespoke skincare advice to patients