Not sure whether to enter the Aesthetics Awards? Lacking confidence in writing a strong entry? Read on to learn about the
experiences of our previous winners and their top tips…
WHY DID YOU DECIDE TO ENTER THE AESTHETICS AWARDS?
JACKIE PARTRIDGE: I have entered the Awards for the last five years as it’s seen as the crowning achievement within our industry. I’ve been either Highly Commended or Commended for Best Aesthetic Nurse Practitioner each year until 2019 when I won! Yippee!!!
JULIA KENDRICK: It’s the gold standard for our industry and a great way to showcase your work for current and prospective clients.
MARY WHITE:We enter the Awards for several reasons, but for the main part it is for recognition of our staffs’ tremendous efforts in supporting a safe and top-rate clinic all year round. It is also helpful for our patients when they are choosing a practitioner, as it directs them to a clinic of excellence.
TEOXANE UK: The Aesthetics Awards are an important date in the aesthetic industry calendar, of which we love to be involved. We entered the Awards in three categories that we felt were a great fit for us and to showcase how incredibly hard our team works.
CAN YOU SHARE ANY ENTRY TIPS?
MARY WHITE:Tips include being succinct and answering the question! I have read entries that sound wonderful and they are clearly a clinic of excellence, but they haven’t answered the question in point! Make sure you read the question, answer the question and give evidence for your answer. Make your answers measurable and appropriate. Use bullet points where you can.
KELLY TOBIN:I enjoyed looking back over the years and pulling out personal achievements to add to my entry. My top tips are to be honest and give examples where possible!
TEOXANE UK:The Aesthetics Awards panel are looking for a comprehensive, honest and scientific entry. Our advice would be to be sure to include all the data that makes your product or service stand out – your authentic point of difference is what will ensure the judges understand your brand the way you would like them to. Be honest with your entry! Ask for customer/colleagues opinions to help write your entry statements and answers so that you know you are answering from real life experience.
ALISON TELFER: The entry process is really straightforward, my advice is to start it early and allow a trusted friend or colleague to have a look at it. Even better if you can get a previous winner to cast their eye over it. Life very often gets in the way, so don’t leave it to the last minute, and don’t be shy – this is the time to shout from the rooftops about all the good stuff you do!
DR EMMA RAVICHANDRAN AND DR SIMON RAVICHANDRAN: The entry process was clear and straightforward. The questions asked were relevant and gave us the opportunity to showcase the best of our clinic with structure and direction.
Our top tips:
• Involve your staff in brainstorming content for each answer
• Collect written or video testimonials from patients and colleagues who will support your entry
• Read each question several times, taking time to reflect on how you can answer concisely. Provide relevant and accurate information which you can support
HOW HAS WINNING BENEFITED YOU IN THE PAST YEAR?
JULIA KENDRICK:We have had several new clients approach us on the back of our award-winning status – it just gives that extra level of prestige and kudos to the business.
DR SOPHIE SHOTTER:It’s led to increased engagement on every front – patients had seen social media posts and newsletters about it and congratulated us, and we got some brilliant local press coverage off the back of the award too. More than anything, I think the award lends another tier of credibility – when prospective patients see you’ve won an award like this, it makes a difference to their decision making process when choosing a clinic.
JACKIE PARTRIDGE: Apart from the huge sense of personal achievement, it has provided recognition for my existing patients that they had chosen the right person as their injector and given reassurance to prospective patients too.
DR EMMA RAVICHANDRAN AND DR SIMON RAVICHANDRAN:Winning at the Aesthetics Awards has definitely given professional credibility to our clinic. The process of entering the awards engaged our patients and enhanced their relationship with the clinic and staff. Staff moral and team work has significantly increased. As the directors, we have incredible pride in the success of all the team.
TELL US ABOUT THE EVENING! HOW DID YOU FIND IT?
ALISON TELFER:It was great fun and a real team-bonding experience, from the girls all getting ready together, myself having to walk though Mayfair with curlers in my hair... to celebrating our appearance on stage to dancing late into the night. It is always a real joy to bump into colleagues and chatter of a few drinks. The atmosphere is always great, along with the ladies frocks!!!
MARY WHITE: The evening is great fun. It’s extremely well organised and provides a terrific opportunity to network with colleagues and friends in the industry. The entertainment is always good quality and we always enjoy!
DR EMMA RAVICHANDRAN AND DR SIMON RAVICHANDRAN:We took all our team to the Awards last year. The celebrations and excitement started at the airport at 7am! It was a real bonding experience, where we shared and recognised the exceptional achievements of everyone’s hard work over the year. The event was exceptional. On the evening, we all felt like celebrities at a global awards event!
WHAT’S THE ONE PIECE OF ADVICE YOU’D GIVE TO SOMEONE CONSIDERING ENTERING?
DR SOPHIE SHOTTER: Just do it! You won’t regret it. The competition is stiff, but to even be in the running is a wonderful experience. And if you don’t win this year, you’ll have learnt lessons from it and you will be in a better position to enter again the following year. Honestly, just go for it!
ALISON TELFER:Enter, you have nothing to lose and everything to gain, it not only gives you recognition by your peers, the application process really makes you understand what you do brilliantly and what can be worked on, which in turn gives clarity. And, at the end of the day, if you don’t enter, you won’t win, or even be shortlisted! Good luck!
JACKIE PARTRIDGE:Just do it! You’ll never know if you don’t try. Consider your entry carefully and take time to review it. Life and work always gets in the way, so start your entry early to give you the time to invest in it.
KELLY TOBIN:If like me you were nervous about entering and putting yourself out there – just go for it!