Covering the latest in business strategy and development, both practitioners and clinic teams will benefit from the guidance offered at the free Business Track
The highly anticipated Business Track sessions will provide delegates with crucial business skills and development strategies at the Aesthetics Conference and Exhibition (ACE) 2016, to be held in London on April 15 and 16. Alongside the free clinical content, the non-clinical sessions will be presented in a dedicated workshop on the exhibition floor by international consultants and successful entrepreneurs who will focus on marketing, patient loyalty, clinic management, taxation, regulation and patient consent.
Practitioners are encouraged to bring their whole clinical team to the Business Track sessions including directors, managers, ancillary staff and marketeers in order to obtain guidance on building, sustaining and growing a practice in medical aesthetics. Over the two days, the Business Track agenda will cover an array of business related themes, including an in-depth discussion on how to increase sales from registered nurse and successful clinic owner Jane Lewis, and a useful presentation for small business owners and marketing teams on how targeted marketing can build your business by managing director and founder of e-clinic, Mark Lainchbury. Helpful advice on how to increase patient net value and retention will be shared by co-founder of 5 Squirrels, Gary Conroy, while the managing director of insurance provider Hamilton Fraser, Eddie Hooker, will share his specialist knowledge on the history of claims and the progression of insurance within the aesthetic industry. Dental surgeon and Lumley Aesthetics clinic owner, Dr Cheralyn Lumley will provide a stimulating talk on moving from dentistry to aesthetics, while chartered tax advisor, Veronica Donnelly will provide an industry tax and VAT update. The latest on new consent law for use in practice will be delivered by aesthetic nurse and accredited civil expert Liz Bardolph, and an insightful discussion on how treating migraines with botulinum toxin will help grow a clinic and its patient database will be led by the founder of Capital Aesthetics, Dr Chris Blatchley.
"Today’s aesthetic practitioners face many challenges as well as opportunities,” says Wendy Lewis
Director and founder of Toxin Science Limited and scientific expert Professor Andy Pickett will discuss his growing concern for the circulation of counterfeit and fake aesthetic products, in particular botulinum toxin and dermal fillers, while also providing advice on how practitioners can reduce the prevalence of the issue in the UK. Aesthetic practitioner and chair of the British College of Aesthetic Medicine, Dr Paul Charlson, will provide an update on industry regulation, following the HEE report released January 8, and consultant vascular surgeon and founder of The Whiteley Clinic, Professor Mark Whiteley, will draw on his vast experience in order to provide key advice on how to grow a successful practice. Vital PR tips for your clinical business growth will be presented by the founder of Kendrick PR Consulting, Julia Kendrick, who will also present on building your clinic’s profile for increased revenue. Finally, international aesthetic business consultant, Wendy Lewis, will present two talks, providing her expertise on the best online marketing practices in one session and sharing her social media mastery advice in another. Each Business Track session aims to increase the success and productivity of clinics, by providing the latest information on how to ensure daily activities run smoothly, how to enhance your brand, encourage patient loyalty and, ultimately, how to increase profitability.
“Today’s aesthetic practitioners face many challenges as well as opportunities,” says Wendy Lewis, continuing, “at every congress I attend in America and Europe, informative clinic marketing and business sessions are in great demand by delegates. By featuring knowledgeable and professional speakers who are willing to share their expertise, rather than just promote their own services, the ACE 2016 organisers are demonstrating their commitment to listening to what the UK aesthetics industry wants and needs to insure success and growth.”
“Last year the response of the people listening to the Business Track was really good, it was nice to know the delegates were getting something out of it and learning something that is a bit different to the clinical side of things.” - Zain Bhojani
Zain Bhojani, co-director of aesthetic distributor Church Pharmacy, sponsor of the Business Track, urges delegates to make the most of the free, informative non-clinical content offered at ACE 2016. He says, “Last year the response of the people listening to the Business Track was really good, it was nice to know the delegates were getting something out of it and learning something that is a bit different to the clinical side of things.” Bhojani adds, “ACE is without a doubt my favourite show; I find that we see most of our customers at this show, which is why I am excited to sponsor and contribute to the success of the Business Track again in 2016.” Bhojani, who spoke at the Business Track last year, says there was a good response from those attending last year and people really benefited from the quality and diversity of the speakers. “I think everybody recognises the speakers, they are all faces within the industry and always have something new, innovative and useful to say,” he says. Practitioners are encouraged to utilise the opportunity to attend the Business Track by bringing their entire clinic to gain imperative business knowledge. To access the free Business Track, practitioners and clinical staff can register online, which will also give them access to other free clinical content including the Expert Clinics, Masterclasses and Treatments on Trial agendas. Once registered, delegates can also choose to purchase the premium Conference Pass for a full and comprehensive learning experience. The Business Track at the Aesthetics Conference and Exhibition is an unmissable opportunity to ensure that you and your clinic staff stay up-to-date with the latest industry tools and advice in order to maximise your clinic’s opportunities for success in 2016.
For access to the Business Track sessions and clinical sessions on the exhibition floor, register free at aestheticsconference.com