Important Statistics from 2019

12 Dec 2019

Statistics featured in the Aesthetics journal in 2019

January 2019

  • Breast augmentation continues to be the world's most popular cosmetic procedure with 1,677,320 being performed across the world in the last 12 months (ISAPS, 2018)
  • Male hair removal from the chest has risen from 15% in 2016 to 30% in 2018 and hair removal from the underarms has risen from 16% to 42% (Mintel 2018)
  • Over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone (Google 2018)
  • Women account for 86.4% of cosmetic procedures in 2017, whereas men accounted for 14.4% (ISAPS, 2018)
  • A report in 2018 showed that Instagram stories now has 400 million daily users, whereas Snapchat has 191 million (Snap Inc, 2018)
  • A study amongst 2,147 British adults suggested that 54% who have ever experienced acne feel that it has had a negative impact on their self-confidence, whilst 22% feel it has affected their social interactions (BAD, 2018)

February 2019

  • A report in 2018 showed that 24% of patients that have cosmetic surgery do not check their surgeon's credentials (BAPRAS, 2018)
  • 71% of UK adults believe that patients should be psychologically assessed prior to having cosmetic surgery (Mintel, 2018)
  • Facebook remains the market social media leader with more than 2.2 billion monthly users (Statista 2018)
  • Sensitive skin is claimed to affect 50% of women and 30% of men in Europe (British Journal of Dermatology, 2018)
  • 57% of British women aged under 25 admit the reason they don’t adopt healthy lifestyle habits is because of a lack of motivation (Mintel, 2018)
  • A survey in 2018 showed that 62% of patients found their practitioner through social media (Save face 2018)
  • Research shows that 48% of women are unhappy with the appearance of their waistline, in comparison to 24% of men (Mintel, 2018)

March 2019

  • 41% of people considering cosmetic treatments stated their top concern was having an unnatural appearance (AAFPRS, 2018)
  • A 2018 survey demonstrated that 76% of people in the UK did not know that botulinum toxin was a prescription only medicine (SaveFace, 2018)
  • 46% of people in the UK agree that social media has made getting non-surgical procedures more commonplace (Mintel, 2018)
  • A 2018 report showed a 24% increase in cosmetic surgery and injectable treatments in patients under the age of 30 since 2013 (AAFPRS, 2018)
  • YouTube has the second highest online traffic, whilst Google remains the most visited website worldwide (Amazon, 2018)
  • Non-surgical fat reduction treatments have increased by 10% since 2017 (ISAPS, 2018)

April 2019

  • A 2018 survey demonstrated that only 37% of aesthetic doctors and dentists offered light-based therapies in their practices (BCAM, 2018)
  • 20% of Britain’s 45 to 54-year-olds use e-cigarettes, up from 13% in 2016 (Mintel, 2019)
  • In 2018, 72% of facial plastic surgeons saw an increase in cosmetic surgery or injectables in patients under the age 30 (AAFPRS, 2018)
  • 81% of businesses now use video content as a marketing tool (HubSpot, 2019)
  • 387 patients who suffered aesthetic complications in 2018 had corrective procedures by other practitioners (SaveFace, 2018)
  • In a survey of more than 300 UK-based aesthetic practitioners, there were 14% more based in the North-West (Hamilton Fraser Cosmetic Insurance, 2018)
  • 63% of laser treatments provided by doctors and dentists in 2018 targeted the reduction of anti skin pigmentation (BCAM, 2018)

May 2019

  • 32% of 14,457 patients worldwide are currently considering a facial injectable treatment (Allergan, 2019)
  • In a survey of more than 300 aesthetic doctors and dentists, only 4% did not offer toxin treatments in their practice (BCAM, 2018)
  • 43% of 1,030 patients in the UK said they were considering cosmetic treatments in order to improve their self confidence (RealSelf, 2018)
  • In 2018, 53% of 300 UK aesthetic practitioners who experienced a complication did not report it (Hamilton Fraser Cosmetic Insurance, 2019)
  • According to 1,329 plastic surgeons, male patients account for 14% of the demand for cosmetic surgery procedures worldwide (ISAPS, 2018)
  • 50% of patients admit they look to celebrities to define beauty (Allergan, 2019)
  • As of January 2019, there are currently 45 million active social media users in the UK (Hootsuite, 2019)

June 2019

  • A 2018 survey demonstrated that 78% of aesthetic practitioners work part-time (Hamilton Fraser Cosmetic Insurance, 2019)
  • 83% of 14,584 people are willing to invest in their appearance (Allergan, 2019)
  • As of January 2019, the average daily time spent by adults using the internet is 5 hours and 46 minutes (Hootsuite, 2019)
  • A survey conducted in the UK demonstrated that 64% of patients chose their practitioner based on the price of the treatments (SaveFace, 2019)
  • In a survey of 334 doctors and dentists, 25% had been practising aesthetic medicine for more than 13 years (BCAM, 2019)
  • In the UK, Facebook has an advertising audience of 40 million active users (Hootsuite, 2019)
  • A UK survey demonstrated that cosmetic dentistry is the top non-surgical treatment among adults (RealSelf, 2018)

July 2019

  • Nearly 100% of social media users visit at least four platforms a day (GoodFirms, 2019)
  • 14% of UK aesthetic practitioners aren’t sure if they are GDPR compliant (Hamilton Fraser Cosmetic Insurance, 2019)
  • A survey conducted in the UK demonstrated that 13% of dermal filler complications in 2018 were tear trough related (SaveFace, 2019)
  • 63% of marketers currently use video as part of their marketing strategy (Wyzowl, 2019)
  • A UK survey demonstrated liposuction treatments rose by 9% in 2018 in comparison to the previous year (BAAPS, 2019)
  • 40% of the population in the US are concerned with skin pigmentation (Alama, 2019)
  • 82% of people aged between 21-35 believe injectable treatments are socially acceptable (Allergan, 2019)

August 2019

  • 34% of eczema smartphone apps contain information which is inconsistent with international guidelines (British Association of Dermatologists, 2019)
  • A UK survey indicated that 81% of internet users in the UK bought a product or service online with 45% now feeling comfortable purchasing via mobile devices (We are social, 2019)
  • 96% of small businesses in the UK employ fewer than 10 people (Merchant Savvy, 2018)
  • More than a third of UK adults have felt anxious because of concerns about their body image (Mental Health Foundation, 2019)
  • In the US, there were 7,437,378 botulinum toxin treatments performed last year, a 3% rise from 2017 (ASAPS, 2019)
  • A survey conducted in the UK demonstrated that 84% of patients didn’t know what products were used during their treatment or how they were sourced (SaveFace, 2019)
  • Luxury skincare accounted for 71% of new products entering the beauty industry in the UK last year, compared to 54% ten years ago. (Mintel, 2019)

September 2019

  • A UK study of more than 20,000 adults indicated that women who work more than 55 hours per week may have a higher risk of depression (United Kingdom Household Longitudinal Study, 2019)
  • 94% of dermatologists agree that unregulated tanning salons are contributing to skin cancer cases in the UK (British Skin Foundation, 2019)
  • The top surgical procedure for males last year was rhinoplasty, up 3% from the previous year (British Association of Aesthetic Plastic Surgeons, 2019)
  • 81% of small businesses still rely on email as their primary customer acquisition channel. 80% rely on it for customer retention (Emarsys, 2018)
  • The global hair removal device market is forecasted to rise to an estimated 1.35 billion US dollars by 2022 (Statista, 2019)
  • 70% of aesthetic practitioners said that they would like more support when setting up their business (Hamilton Fraser Cosmetic Insurance, 2019)

October 2019

  • Laser, light and energy-based treatments have increased 74% since 2012, last year a total of 3.49 million procedures were performed in the US (ASDS, 2019)
  • In Europe, there are currently 393.4 million active mobile social media users (Hootsuite, 2019)
  • 63% of 21-35-year olds around the world said that they think overall appearance impacts how successful they are in life (Allergan, 2019)
  • In a patient-focused survey of more than 1,000 mothers, 72% said that they struggle to refine their stomach post-partum (Cynosure, 2019)
  • The American Society for Dermatologic Surgery reported that in 2018 there were 623,000 body sculpting treatments performed in the US alone (ASDS, 2019)
  • There are an estimated 24 million Instagram users in the UK, which is 42% of the UK’s population (Avocado Social, 2019)

November 2019

  • Last year, 3,153 blepharoplasty surgeries were performed in the UK, 89% of these procedures were on female patients (BAAPS, 2019)
  • 61% of mobile users are more likely to contact a local business if the business has a mobile-friendly site (Junto, 2019)
  • Out of the 616 dermal filler-related complaints reported to Save Face last year, 13% related to the tear trough (Save Face, 2019)
  • According to a survey conducted amongst 738 HR managers, employees are nearly two times as likely to enjoy working for a company when they are satisfied with how life events are celebrated in the workplace (GloboForce, 2018)
  • In 2018, 64% of patients chose their practitioner based on price, cheap deals and offers. 27% were based on social media followers and images and 9% were based on celebrity affiliations (Save Face, 2019)
  • There was a 12% rise in PRP treatments in the US last year with 127,394 patients undergoing treatments, compared to 113,356 the previous year (ASPS, 2018)

December 2019

  • 50% of worldwide consumers look to celebrities most often to help define beauty (Allergan 360 Report, 2019)
  • Daily active Instagram story users increased from 150 million in January 2017 to 500 million in January 2019 (Statista, 2019)
  • Global prevalence of indoor tanning in adolescents for 2013-2018 was 6.5%, which was 70% lower than the 22% prevalence for 2007-2012. (British Journal of Dermatology, 2019)
  • The average internet user now spends more than 6 hours and 42 minutes online each day (Hootsuite Digital Report, 2019)
  • The US saw a 61% increase in sales in beauty-positioned supplements in the past year (Euromonitor International, 2019)
  • Melasma is most common in women, particularly those pregnant, where 50% may be affected (British Association of Dermatologists, 2018)
  • A survey of 596 Chinese aesthetic practitioners indicated that 90.5% believed that being beautiful would improve their daily life (Dr Souphiyeh Samizadeh, Aesthetic Plastic Surgery, 2018)

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