Business consultant Alan S. Adams discusses how authority can impact customer decisions and shares some practical suggestions for clinic owners
Employment associate Catherine Hawkes provides advice for business owners considering staff redundancies following COVID-19 and explores the typical pitfalls often made by employers
Dr Sadequr Rahman shares his ‘ABC toolkit for aesthetic medicine’ and details the qualities he believes are necessary for a successful career
Digital marketer Bradley Hall explains how aesthetic businesses can use pay-per-click marketing to secure new patient bookings
Dr Manav Bawa shares advice for new practitioners entering aesthetics
Dr Askari Townshend discusses the use of standard operating procedures when running a clinic
Digital consultant Rick O’Neill discusses why mobile user experience is important, explaining the common mistakes that aesthetic clinics make and provides ways to fix them
Many practitioners have closed their doors once again and are having to adapt and find ways to earn extra income whilst restrictions are in place. Get Harley spoke to Dr Amiee Vyas about how she ensures her business can withstand lockdown and benefit from virtual connection.
Independent nurse prescriber Elizabeth Rimmer discusses how to educate your patients in a consultation to ensure they can provide informed consent
Dr Harry Singh outlines how to effectively market your services in 30 seconds to persuade potential patients to book a consultation