The founders of the Black Aesthetics Advisory Board provide practical tips on how the industry can band together to help improve diversity within the field and support both practitioners and patients with skin of colour.
In this exclusive Special Focus, we highlight the results from three surveys conducted by the Black Aesthetics Advisory Board on the representation of skin of colour within medical aesthetics
Aesthetician and specialist website founder Dija Ayodele discusses why it can be difficult to attract darker skin-toned patients and how to overcome these challenges to secure long-term patient loyalty.
Audio production specialist Ben Anderson explores how to create podcasts to establish credibility for your clinic
Brand marketing strategist Adam Haroun explores the ways in which you can utilise the current period of uncertainty to your clinic’s advantage and attract more patients
Practitioners discuss the key considerations around treating darker skin types with lasers for skin rejuvenation
Aesthetic marketers share an introduction to the key tools to grow your practice
Digital consultant Miriam Shaviv explains how clinics can use email marketing to their advantage
Digital consultant Rick O’Neill explains why blogging can be an important marketing tool for aesthetic clinics
PR and communications consultant Julia Kendrick shares her top 5 tips to keep your clinic ahead of the curve with a robust marketing approach