Dr Kam Lally explains why setting up a non-compliant weight loss service could have serious repercussions
Aesthetics explores the new restrictions on advertising to under-18s and what this means for the specialty
Dr Jigna Patel provides an overview on how you can partner with influencers effectively and ethically
Aesthetics looks at a new study on social media before and after photos and investigates why the standards of photography are low in the aesthetic specialty
Aesthetics looks at the findings from the Nuffield Council on Bioethics report and asks what can be done to stop social media’s influence on appearance anxiety
Dr Parneet Sehmi argues why brands and cosmetic clinics need to more carefully consider the language they use in advertising
Marketing consultant Alex Bugg explores how to utilise owned, earned, and paid marketing techniques to efficiently grow your clinic
Digital marketing professional Richard Gibbons outlines five steps to ensuring your adverts cut through the noise online
Aesthetics explores the rise in influencers having their dermal fillers removed
Aesthetics investigates reports of unethical marketing tactics in the specialty and whether practitioners believe the hard sell is commonplace