After a recent ASA warning to four clinics, Aesthetics explores the rules against advertising prescription-only medicines online
Aesthetics looks at a new study on social media before and after photos and investigates why the standards of photography are low in the aesthetic specialty
Nurse prescriber Michelle McLean shares her insights into advertising responsibly to patients on social media
Dr Jigna Patel provides an overview on how you can partner with influencers effectively and ethically
Dr Kam Lally explains why setting up a non-compliant weight loss service could have serious repercussions
Aesthetics looks at the findings from the Nuffield Council on Bioethics report and asks what can be done to stop social media’s influence on appearance anxiety
Dr Parneet Sehmi argues why brands and cosmetic clinics need to more carefully consider the language they use in advertising
Marketing consultant Alex Bugg explores how to utilise owned, earned, and paid marketing techniques to efficiently grow your clinic
A deep dive into the advertising rules surrounding botulinum toxin and other prescription-only medicines in the UK
Digital marketing professional Richard Gibbons outlines five steps to ensuring your adverts cut through the noise online
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