Snapchat and Instagram are becoming ever more popular in the cosmetic surgery and aesthetic specialty, with photographs and videos being used to showcase procedures and the results of treatment. Aesthetics asks practitioners, how ethical is this? And, is doing so an effective marketing tool?
Aesthetic practitioner and hypnotherapist Dr Kathleen Long details the history of the mirror and how practitioners can use it to improve patients’ perception of their looks
Dr Mayoni Gooneratne provides her top tips to help practitioners work effectively with bloggers and social media influencers to grow your brand and business
Dr Stevie Potter discusses how to keep communications across social media instant messaging applications professional
Digital consultant Rick O’Neill explains the benefits of Facebook groups for growing your practice
Digital marketing professional Richard Gibbons outlines the common problems and simple solutions of Facebook advertising to increase your patient enquiries
Dr Charlotte Woodward and Dr Victoria Manning share a case study of a successful skin laxity treatment associated with the menopause
Aesthetics speaks to marketing professionals about Instagram’s newest video feature, exploring the ways it can be used for clinic promotion
Aesthetic nurse prescriber Eve Bird expresses why she believes using social media at conferences is essential for aesthetic practitioners.
Dermatology nurse practitioner Emma Coleman explores links between physiological stress pathways and the skin ageing processes