Aesthetics explores the mentoring process and investigates how to make the most of the unique learning experience
With new stats highlighting a low rate of business contingency planning for practitioners in the industry, Aesthetics explores the importance of expecting the unexpected
SEO consultant and social media lead Callum Daly explains the benefits of using Facebook advertising in your clinic’s marketing strategy
Marketing and PR professional James Dempster explains how to use Facebook audiences.
PR consultant Charlotte Moreso provides her top tips for boosting sales over the Christmas period
Clinic owner Kerri Lewis discusses the benefits of knowing your competition and how to act upon this to improve your business
Aesthetic practitioner Dr Brian Franks details how to transition from paper medical records to digital
PR consultant Julia Kendrick takes a look at tried and tested tactics of celebrity endorsement and gives her top tips on how to effectively harness 'star power' to build your clinic brand
Business analyst Ed Challinor shares his advice on effectively calculating your return on investment in digital marketing.
Aesthetic insurance and claims manager Naomi Di-Scala explains why aesthetic practitioners may find themselves under investigation and what to do in this situation