Accountant Samantha Senior outlines the grants and schemes available to clinic owners
Nurse Tracey Jones provides an introduction to the importance of business evaluation when running your own aesthetic clinic
Marketing and PR professional James Dempster explains how to use Facebook audiences.
Clinic owner Kerri Lewis discusses the benefits of knowing your competition and how to act upon this to improve your business
Dr Tristan Mehta discusses how to successfully create and run a training course in medical aesthetics
PR consultant Julia Kendrick takes a look at tried and tested tactics of celebrity endorsement and gives her top tips on how to effectively harness 'star power' to build your clinic brand
Audio branding consultant Dan Lafferty explains how clinics can tap into the emotional power of sound to boost marketing efforts
Aesthetics is the UK’s leading monthly journal for medical aesthetic professionals; designed to keep you up-to-date with product and industry news, clinical information, accredited education and commercial insights.
Aesthetic insurance and claims manager Naomi Di-Scala explains why aesthetic practitioners may find themselves under investigation and what to do in this situation
Web developer Alex Bugg discusses ways to effectively add a live chat function to your website.