PR consultant Julia Kendrick takes a look at tried and tested tactics of celebrity endorsement and gives her top tips on how to effectively harness 'star power' to build your clinic brand
Audio branding consultant Dan Lafferty explains how clinics can tap into the emotional power of sound to boost marketing efforts
Aesthetics is the UK’s leading monthly journal for medical aesthetic professionals; designed to keep you up-to-date with product and industry news, clinical information, accredited education and commercial insights.
Aesthetic insurance and claims manager Naomi Di-Scala explains why aesthetic practitioners may find themselves under investigation and what to do in this situation
Web developer Alex Bugg discusses ways to effectively add a live chat function to your website.
Aesthetic commercial professionals Sue Thomson and Jean Johnston share advice on avoiding the pitfalls of sales team recruitment and retention
Aesthetic business founder Roydon Cowley discusses branding strategies and how you can separate yourself from the competition
Aesthetic franchisor Rudi Fieldgrass shares advice on franchising a clinic
Marketing consultant Adam Hampson discusses how your business’s use of online trust indicators can drive higher conversion rates.
Dr Asim Shahmalak argues why it’s time to end the hard sell in aesthetic practice