Spotlight On: e-MASTR

By Chloé Gronow / 11 Oct 2017

Aesthetics finds out more about the new video-based digital resource platform

This month sees the launch of a new subscription-based website that comprises more than 120 high-definition videos created to support clinicians throughout all areas of their aesthetic practice – from consultation processes to techniques for injection.

Known as e-MASTR, the digital platform has been developed by a team led by aesthetic practitioner and trainer Dr Tapan Patel, who has worked in the medical aesthetic specialty for more than 16 years. According to the team, the unique resource was created not to replace traditional methods of learning within aesthetics, but to enhance the existing experiences on offer to practitioners. Dr Patel explains, “The way the team and I look at it, training has got to be multidimensional. We wanted to create a resource that blends with existing educational resources.”

He continues, “For people who want to make aesthetics their career, the learning journey just doesn’t stop. e-MASTR has been designed to perfectly complement traditional training – people should still go to workshops, subscribe to journals and attend conferences. The beautifully-shot videos create a new way of learning. If you see it, you’re unlikely to forget it. More importantly, the content can be viewed anywhere and anytime."

And this is where e-MASTR comes in, according to Dr Patel. With an annual subscription, practitioners will have access to animated videos on global and regional anatomy, detailed facial analysis, expert tutorials on filler and toxin injections, complication management advice, as well as candid discussion on successfully consulting with patients. Patients featured include male, female, young, old, those with lots of treatment indications and those with minimal treatment indications, identical twins, mother-daughters, and sisters. The high-definition videos vary in length between one minute snippets of explanation to more detailed 20-minute rejuvenation sequences. “The idea was to make them small enough to keep practitioners engaged and allow them to dip in and out of the resource, as and when they need it,” explains Dr Patel.

He continues, “If you run a busy clinic, but nt to spend an hour improving your knowledge of nasal anatomy, you can. You may be comfortable treating a chin, but a patient has come to see you and she’s got a complex chin – following the consultation you can say to yourself, ‘Let’s see what’s in the resource library!’ You watch a few videos on chin anatomy and treatment options and decide, ‘This is a really nice way of treating the chin – I’m going to try that with my patient!’”

"We wanted to create a resource that blends 
with existing educational resources" – Dr Tapan Patel, founder

As well as being an e-learning tool, e-MASTR also offers advice on running 
a successful clinic, explains Dr Patel, noting, “It’s something that people can
use day in and day out in their practices
to help facilitate their consultations. Not everybody is, by their own admission,
an effective communicator. Sometimes patients ask questions that can be difficult to answer in a clear way. For example, ‘What’s the difference between Botox and filler?’ We all know the answer, but can we give a concise and elegant answer in the constraints of a consultation? So, there’ll be a video that practitioners can use that will answer that. It’ll be totally unbranded, educational and for the patient’s benefit.” 

Dr Patel explains that his experiences of learning have helped shape the e-MASTR offering. “We have some amazingly elegant techniques that I’ve learnt from practitioners. This is definitely a tribute to all the people I’ve interacted with over my aesthetic journey. It’s a bit of Mauricio de Maio, Arthur Swift, Jean Carruthers, Woffles Wu,” he says, adding, “It is an amalgamation of all the things that I’ve learnt from them and many others over the years.”

The aim for Dr Patel is to now grow e-MASTR into a community of aesthetic practitioners that strive to build their knowledge base and share best practice. He says, “The videos do not describe
the definitive way to perform treatment. They are simply a single practitioner’s experience and are open to constructive criticism and challenges. If we can collectively find a better way of doing something then we should discuss it.” 

He continues, “It would be my dream to collaborate with people from around the world and get their input. We want people to engage. We want it to become an expanding library. If we get feedback and enough requests for a topic, we can create new content. I think that practitioners will ultimately feel that it’s the go-to resource for aesthetic medicine.”


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