Victoria Vilas explains how staff incentives can motivate your team and boost trade
A modern and stylish clinic based at a prestigious address, innovative technology and high-end products are not the only elements necessary for a prosperous aesthetics business. Without a dynamic and productive workforce, your clinic is unlikely to reach its full potential to become an acclaimed name in the industry. As such, a team of dedicated, enthusiastic and skilled staff members are needed to deliver an exceptional service.
Look for the passion and enthusiasm that will translate into the motivation to do a great job
When recruiting new staff members, don’t just look at their skills and experience, think about personality, too. Look for the passion and enthusiasm that will translate into the motivation to do a great job. After hiring a team of exceptional staff, you then need to keep them motivated in order to reach your business goals.
If you want to make sure that your team remains motivated, and that they stay loyal to your clinic as long-term staff members, you must consider their individual career progression, not just the future of your business
Retaining your best staff members is crucial to your clinic’s success. Would you rather give an employee a small salary increase, or lose them and their regular patients to a competitor? Think carefully about what you can offer your employees before it becomes too late. While some staff members will be looking for financial rewards, others will be looking to progress to a more senior level, perhaps taking on management responsibilities. Even if you have a clinic manager in place, this does not prevent you from giving others more responsibility. For example, if you have a high-performing aesthetic nurse who appears to have the professionalism to manage others, think about making that person a senior practitioner in title, and giving them the task to train and supervise their juniors. The more staff you have in your clinic, the bigger the workload for your clinic manager, so promoting others to junior management positions could also help your clinic to run more smoothly.
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