Marketing and PR professional James Dempster explains how to use Facebook audiences.
PR consultant Charlotte Moreso provides her top tips for boosting sales over the Christmas period
Sales director and marketing manager Ben Savigar-Jones discusses how you can create a patient survey to improve your marketing
Statistics show that the majority of aesthetics patients are female, yet there are still far more male doctors treating them. Learning the nuances of how to connect and engage with women is essential, argues Wendy Lewis
PR consultant Julia Kendrick takes a look at tried and tested tactics of celebrity endorsement and gives her top tips on how to effectively harness 'star power' to build your clinic brand
Professional coach and facilitator Adrian Wales details how understanding different personality types in patients and clinic staff can help to achieve a harmonious workplace and provide better care
We explore the advancements in digital record keeping and discover what methods three aesthetic practitioners are using to store patient notes safely and securely
Business and marketing consultant Angela Rankin outlines the importance of ethical advertising in aesthetics
PR and reputation management consultant Jay Cruiz discusses Google’s impact on your clinic’s reputation and offers advice on how to successfully manage online reviews
Dracula Therapy trade mark owner Dr Daniel Sister and marketing director Jemma Patton discuss how and why aesthetic practitioners might consider trade marking a treatment, protocol or product for the aesthetics industry