SEO consultant and social media lead Callum Daly explains the benefits of using Facebook advertising in your clinic’s marketing strategy
Marketing and PR professional James Dempster explains how to use Facebook audiences.
PR consultant Charlotte Moreso provides her top tips for boosting sales over the Christmas period
Sales director and marketing manager Ben Savigar-Jones discusses how you can create a patient survey to improve your marketing
Statistics show that the majority of aesthetics patients are female, yet there are still far more male doctors treating them. Learning the nuances of how to connect and engage with women is essential, argues Wendy Lewis
PR consultant Julia Kendrick takes a look at tried and tested tactics of celebrity endorsement and gives her top tips on how to effectively harness 'star power' to build your clinic brand
Professional coach and facilitator Adrian Wales details how understanding different personality types in patients and clinic staff can help to achieve a harmonious workplace and provide better care
Aesthetics is the UK’s leading monthly journal for medical aesthetic professionals; designed to keep you up-to-date with product and industry news, clinical information, accredited education and commercial insights.
We explore the advancements in digital record keeping and discover what methods three aesthetic practitioners are using to store patient notes safely and securely
Business and marketing consultant Angela Rankin outlines the importance of ethical advertising in aesthetics