Independent nurse prescriber Elizabeth Rimmer discusses how to educate your patients in a consultation to ensure they can provide informed consent
Dr Harry Singh outlines how to effectively market your services in 30 seconds to persuade potential patients to book a consultation
Clinic owner Kerri Lewis discusses the key factors to consider when setting the prices of your services to ensure your business is profitable
Independent nurse prescriber Julie Scott explains how and why to build your brand around the clinic’s leading practitioner
Dr Vikram Swaminathan and Dr Paul Charlson explain how you can evolve from aesthetic practitioner to aesthetic trainer and assessor
Alan S. Adams advises on the strategies needed to take your clinic from good to great
Business development director Victor Fieldgrass discusses the importance of front-of-house staff and advises how to optimise teams for selling in aesthetic businesses
Dr Qian Xu discusses the differences between setting up your business as a sole trader or a limited company
Dr Harry Singh discusses how to gain and utilise patient testimonials to effectively market a clinic
PR consultant Jenny Pabila explains how to host a successful launch event when social distancing restrictions are in place