Business consultant Alan S. Adams discusses how authority can impact customer decisions and shares some practical suggestions for clinic owners
Aesthetic marketers share an introduction to the key tools to grow your practice
Fine artist Lauren Rogers-Martin shares how illustrations can help captivate your audience
Digital consultant Rick O’Neill explains why blogging can be an important marketing tool for aesthetic clinics
SEO consultant and social media lead Callum Daly explains the benefits of using Facebook advertising in your clinic’s marketing strategy
Marketing and PR professional James Dempster explains how to use Facebook audiences.
PR consultant Julia Kendrick takes a look at tried and tested tactics of celebrity endorsement and gives her top tips on how to effectively harness 'star power' to build your clinic brand
Skincare company brand education manager Sharon Cass outlines how practitioners can offer bespoke skincare advice to patients
Employment associate Catherine Hawkes provides advice for business owners considering staff redundancies following COVID-19 and explores the typical pitfalls often made by employers
Audio production specialist Ben Anderson explores how to create podcasts to establish credibility for your clinic