Aesthetics speaks to marketing professionals about Instagram’s newest video feature, exploring the ways it can be used for clinic promotion
SEO consultant and social media lead Callum Daly explains the benefits of using Facebook advertising in your clinic’s marketing strategy
Business consultant Alan S. Adams discusses how authority can impact customer decisions and shares some practical suggestions for clinic owners
Audio production specialist Ben Anderson explores how to create podcasts to establish credibility for your clinic
Digital marketer Bradley Hall explains how aesthetic businesses can use pay-per-click marketing to secure new patient bookings
With the news that the FDA have released draft guidelines for pharmaceutical companies using character and space-limited social media sites, Aesthetics investigates how the UK is responding to these changes
PR consultant Julia Kendrick takes a look at tried and tested tactics of celebrity endorsement and gives her top tips on how to effectively harness 'star power' to build your clinic brand
Skincare company brand education manager Sharon Cass outlines how practitioners can offer bespoke skincare advice to patients
Employment associate Catherine Hawkes provides advice for business owners considering staff redundancies following COVID-19 and explores the typical pitfalls often made by employers
Dr Mayoni Gooneratne provides her top tips to help practitioners work effectively with bloggers and social media influencers to grow your brand and business
Aesthetics Media Ltd, 70 London Road, Regal House, Twickenham, TW1 3QS
Aesthetics Media Ltd, as part of Easyfairs