Latest features

Crafting Your Online Advertisements

By Richard Gibbons / 15 Feb 2022

Digital marketing professional Richard Gibbons outlines five steps to ensuring your adverts cut through the noise online

Balancing Your Marketing for Clinic Growth

By Alex Bugg / 07 Feb 2022

Marketing consultant Alex Bugg explores how to utilise owned, earned, and paid marketing techniques to efficiently grow your clinic

The Last Word: Marketing Language

By Dr Parneet Sehmi / 28 Jan 2022

Dr Parneet Sehmi argues why brands and cosmetic clinics need to more carefully consider the language they use in advertising

Most popular

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  The Last Word: Marketing Language

  By Dr Parneet Sehmi

  Dr Parneet Sehmi argues why brands and cosmetic clinics need to more carefully consider the language they use in advertising

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  News Special: Restricting Cosmetic Advertisements

  By Ellie Holden

  Aesthetics explores the new restrictions on advertising to under-18s and what this means for the specialty

News

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  ASA warns clinic over Black Friday social media post

  The Advertising Standards Authority (ASA) has warned a hospital on its Black Friday social media post.

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  ASA warns against misleading vitamin C marketing

  The Advertising Standards Authority (ASA) has warned skincare companies against misleading liposomal vitamin C marketing in a new ruling.

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• Industry associations celebrate under-18 cosmetic fillers law
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• ASA reminds practitioners about botulinum toxin advertising rules
• Weight loss injection ads banned by ASA