Miss Lara Watson and Miss Priyanka Chadha consider the arguments for and against the use of adverse events in a clinic’s marketing strategy.
PR and communications consultant Julia Kendrick explains how can you effectively translate clinical data into compelling clinic marketing materials.
Communications consultant Julia Kendrick examines the regulations and guidelines for aesthetic marketing and advertising to the public
The Committees of Advertising Practice (CAP) and Medicines and Healthcare products Regulatory Agency (MHRA) have issued an Enforcement Notice to the beauty and cosmetic services industry urging businesses to review adverts and make immediate changes.
The Advertising Standards Authority (ASA) has upheld a decision to ban a clinic’s marketing materials advertising injectable vitamin D and vitamin B12.