Julia Kendrick explores how, when and why to get on board with celebrity trends and how to translate this into meaningful business outputs.
Consultant plastic surgeon Mr Nigel Mercer argues for the ban of cosmetic surgery adverts
Dr Mehvish Khan discusses the impact cosmetic interventions can have on young patients and advises ethical treatment approaches
In order to improve outcomes, the process of patient selection within the cosmetic industry has received considerable attention from surgeons, psychologists and policy makers. Indeed, as increasing numbers of people are seeking cosmetic procedures it is crucial to ensure that patients are appropriately assessed for their suitability for surgery. Pre-operative screening to identify patients at risk of poor post-operative outcomes is now considered a crucial part of the surgeon’s role in providing appropriate care and treatment. In recognition of the importance of patient selection, we have developed a brief, user-friendly screening tool designed for routine use with cosmetic surgery patients. The tool has been designed to identify psychological factors which are likely to increase the risk of a poor psychological outcome. The tool should be used in addition to a thorough pre-operative consultation and as part of a pathway which includes onward referral where necessary.
Using the Q-Portfolio of Patient-Reported Outcome Measures
The Department of Health and Social Care will launch a media awareness campaign on May 13 to highlight the potential dangers and safety issues around surgical and non-surgical aesthetic treatments in the UK.
Independent accreditation body Save Face has launched a petition with Cosmetic Surgery Solicitors to protect young and vulnerable patients against the impact of social media on motivations to seek cosmetic surgery.