Digital marketer Bradley Hall explains how aesthetic businesses can use pay-per-click marketing to secure new patient bookings
Aesthetics explores the potential issues surrounding mobile aesthetic practice in England and outlines newly proposed recommendations
Dr Elizabeth Raymond Brown and clinical technologist Dr Godfrey Town present the different standards and regulations in the UK for laser and light interventions
Author and aesthetic business consultant Wendy Lewis examines the areas of growth, possibility and caution to consider when combining social media with aesthetic practice.
In order to improve outcomes, the process of patient selection within the cosmetic industry has received considerable attention from surgeons, psychologists and policy makers. Indeed, as increasing numbers of people are seeking cosmetic procedures it is crucial to ensure that patients are appropriately assessed for their suitability for surgery. Pre-operative screening to identify patients at risk of poor post-operative outcomes is now considered a crucial part of the surgeon’s role in providing appropriate care and treatment. In recognition of the importance of patient selection, we have developed a brief, user-friendly screening tool designed for routine use with cosmetic surgery patients. The tool has been designed to identify psychological factors which are likely to increase the risk of a poor psychological outcome. The tool should be used in addition to a thorough pre-operative consultation and as part of a pathway which includes onward referral where necessary.
According to new data collected by insurance company PolicyBee there has been a surge in online searches for aesthetic training courses over the last 12 months.
The Joint Council for Cosmetic Practitioners (JCCP) has released new guidance stating that clinics should not remain open following the recent second wave lockdown announcement in England.
Moneypenny provides a professional, 24-hour service that’s dedicated to handling calls and live chat for the healthcare sector. We give you one person who gets to know you, your patients and how you...
The Great British Academy of Aesthetic Medicine was founded to improve standards of training in Aesthetic Medicine. We are dedicated to training healthcare professionals who have a scientific and clin...
Hamilton Fraser Cosmetic Insurance has been insuring medical practitioners since 1996. Our focus is to offer practical medical malpractice and surgery insurance policies that meet the demands of the c...
The BMLA is the foremost society for medical lasers in the UK. We represent dermatologists, plastic surgeons, nurses, technologists, scientists, beauty therapists, manufacturers and safety advisers. ...