Aesthetics Journal

Latest features

PR consultant Julia Kendrick shares her top tips to upgrade your seasonal marketing efforts for business success

Marketing consultant Alex Bugg explores how to utilise owned, earned, and paid marketing techniques to efficiently grow your clinic

Aesthetics tells you the top dates to incorporate into your marketing strategy in 2022!

Recognising Guilt and Shame

By Dr Mayoni Gooneratne

Dr Mayoni Gooneratne discusses feelings of guilt and shame among patients in aesthetic clinics and what practitioners can do to shift perceptions around cosmetic procedures
Special Feature: Working Around Common Business Pitfalls

By Leonie Helm

Four business specialists explain how to keep your clinic moving at every stage of your career

Understanding Artistic Appreciation

Consultant plastic surgeon Mr Paul Banwell and nurse prescriber Nina Prisk discuss the essential concepts in beauty and aesthetics
Cosmetic Interventions in Children

Dr Mehvish Khan discusses the impact cosmetic interventions can have on young patients and advises ethical treatment approaches
The symbiotic relationship between aesthetic medicine and social media

Author and aesthetic business consultant Wendy Lewis examines the areas of growth, possibility and caution to consider when combining social media with aesthetic practice.

ASA warns clinic over Black Friday social media post

The Advertising Standards Authority (ASA) has warned a hospital on its Black Friday social media post.
Advertorial: No More Stiff Upper Lips

Aesthetic nurse prescriber Julie Redmond on the growing popularity of lip enhancement, particularly with younger patients