Practitioners outline how they communicate the benefits of offering a multi-treatment approach to patients.
Digital marketing consultant Adam Hampson discusses why video is vital to your clinic’s digital marketing content and how it can positively impact search engine optimisation, social media engagement, and buying behaviours.
Communications consultant Julia Kendrick examines the regulations and guidelines for aesthetic marketing and advertising to the public
Dr Sandeep Cliff and Dr Carolina Fernandez provide an in-depth exploration into the common cosmetic ingredients used in cosmeceuticals, and discuss notable new developments
Exclusive distributor of the IBSA portfolio in the UK and Ireland, HA-Derma has launched a new Profhilo consumer-facing website, www.profhilo.co.uk.
The Joint Council for Cosmetic Practitioners (JCCP) has introduced a new process for practitioners who are already registered with a professional statutory regulatory body (PSRB) to join the voluntary register.