Dr Qian Xu discusses the differences between setting up your business as a sole trader or a limited company
Marketing consultant Adam Hampson discusses how your business’s use of online trust indicators can drive higher conversion rates.
Clinic operations manager Beverly Moore discusses how to effectively collect patient feedback and use it to improve your service
Aesthetic commercial professionals Sue Thomson and Jean Johnston share advice on avoiding the pitfalls of sales team recruitment and retention
Marketing consultant Adam Hampson discusses how aesthetic clinics and practitioners can use e-commerce to improve profit
Dr Martyn King and nurse prescriber Sharon King explain the role of a KOL
Aesthetic practitioner Dr Brian Franks details how to transition from paper medical records to digital
Global pharmaceutical company Merz Pharma UK Ltd details the minimally invasive cellulite treatment, Cellfina®
Miss Mayoni Gooneratne highlights the growing trend for newly-qualified medical practitioners entering aesthetics, examining whether more industry support and mentoring is needed to ensure proper patient care
Digital marketing consultant Adam Hampson divulges how to ensure the best user experience for patients viewing your mobile-optimised website, and why this is vital to your digital marketing strategy