Features - Business

Advertising Weight Loss Services

By Dr Kam Lally

Dr Kam Lally explains why setting up a non-compliant weight loss service could have serious repercussions
Utilising Facebook Groups

By Rick O’Neill

Digital consultant Rick O’Neill explains the benefits of Facebook groups for growing your practice
Onboarding a New Device

By Sara Cheeney

Nurse prescriber Sara Cheeney shares her five steps for introducing a machine to your clinic
Understanding CPD

By Dr Kalpna Pindolia

Dr Kalpna Pindolia explores continuing professional development in aesthetic medicine – a responsibility of all healthcare professionals
Choosing Colours for Clinic Branding

By Russell Turner

Branding professional Russell Turner explores the impact of colour and provides tips for choosing a scheme for your clinic
Incorporating Blogging Into Your Marketing Strategy

By Rick O’Neill

Digital consultant Rick O’Neill explains why blogging can be an important marketing tool for aesthetic clinics
Using Illustrations in Marketing

By Lauren Rogers-Martin

Fine artist Lauren Rogers-Martin shares how illustrations can help captivate your audience
Improving Instagram Engagement to Increase Visibility

By Heather Terveen

Digital marketing consultant Heather Terveen explores how to increase organic engagement on Instagram to attract the right patients
Enhancing Email Marketing

By Miriam Shaviv

Digital consultant Miriam Shaviv explains how clinics can use email marketing to their advantage
Utilising Waitlist Marketing

By Julia Kendrick

PR consultant Julia Kendrick outlines how waitlist marketing can improve business resilience during lockdown dry spells