Features - Business

Incorporating Blogging Into Your Marketing Strategy

By Rick O’Neill

Digital consultant Rick O’Neill explains why blogging can be an important marketing tool for aesthetic clinics
Using Illustrations in Marketing

By Lauren Rogers-Martin

Fine artist Lauren Rogers-Martin shares how illustrations can help captivate your audience
Improving Instagram Engagement to Increase Visibility

By Heather Terveen

Digital marketing consultant Heather Terveen explores how to increase organic engagement on Instagram to attract the right patients
Enhancing Email Marketing

By Miriam Shaviv

Digital consultant Miriam Shaviv explains how clinics can use email marketing to their advantage
Utilising Waitlist Marketing

By Julia Kendrick

PR consultant Julia Kendrick outlines how waitlist marketing can improve business resilience during lockdown dry spells
Getting Started with Marketing

By Chloé Gronow

Aesthetic marketers share an introduction to the key tools to grow your practice
Writing a Clinical Case Study

By Dr Zunaid Alli

Dr Zunaid Alli provides his tips for getting your case studies considered for academic publication
Improving Time Management to Increase Revenue

By Natali Kelly

Nurse prescriber Natali Kelly outlines her five steps to better utilise clinic time
Distinguishing Yourself as a Practitioner

By Dr Uche Aniagwu

Dr Uche Aniagwu outlines his four steps to success
Hosting an Event During the COVID-19 Pandemic

By Jenny Pabila

PR consultant Jenny Pabila explains how to host a successful launch event when social distancing restrictions are in place