PR and communications consultant Julia Kendrick provides practical tips for holding a press event in your clinic to raise your brand image while building valuable relationships and coverage opportunities
After reopening her practice in May, Dr Tahera Bhojani-Lynch reflects on her experiences of going back to work
Learn how you can become better known and respected amongst your peers in the aesthetic specialty
Nurse Tracey Jones provides an introduction to the importance of business evaluation when running your own aesthetic clinic
Accountant Samantha Senior outlines the grants and schemes available to clinic owners
With new stats highlighting a low rate of business contingency planning for practitioners in the industry, Aesthetics explores the importance of expecting the unexpected
Aesthetic insurance providers answer the most frequently asked questions throughout the COVID-19 pandemic
Business coach and author Alan S. Adams discusses the importance of maximising opportunities to retain patients after a sale has been completed
Nurse prescriber Khatra Paterson highlights issues around using celebrity images for clinic marketing
Dr Amiee Vyas explores how practising yoga and meditation can benefit both aesthetic patients and your own personal wellbeing
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