Superdrug has launched the Skin Renew Service, which will provide anti-wrinkle and skin rejuvenation injectable treatments.
According to Superdrug, the Skin Renew service was established due to the high demand for treatments such as botulinum toxin and dermal fillers. The treatments will start at £99 and will firstly be available exclusively at Superdrug’s London Strand store with plans to expand to other locations across the UK once patient feedback has been assessed.
Injectable treatments will only be provided to patients who are over 25 years old after a full clinical consultation from an independent nurse prescriber. Superdrug claims the nurse prescriber based at the Strand store will be a specialist in aesthetic medicine and will be registered with the Nursing and Midwifery Council and a member of the Royal College of Nursing. Superdrug is currently applying for the nurse to become registered with the Joint Council for Cosmetic Practitioners.
Products will be provided by global pharmaceutical Allergan. A spokesperson said, “Allergan is delighted to announce the expansion of our UK business across a number of well trusted brands such as Superdrug. We are committed to working with our customers to ensure that patients looking to get medical aesthetic treatments can access the highest quality products from well trained and experienced medical professionals.”
Sharon Bennett, chair of the British Association of Cosmetic Nurses and aesthetic nurse prescriber said of the news, “Putting an aesthetic clinic within a cosmetic store normalises injectable treatments and the stigma of these may be lessened, which may be good for those of us with clinics. However, this is a medical procedure and the seriousness of what the treatment entails, particularly in relation to dermal fillers, should not be forgotten nor suppressed because it is on the high street.”