At-home skincare devices: the next billion-dollar market

03 Oct 2011

A new report from Kline & Company has revealed key findings on the booming market for power-operated devices designed for acne elimination, anti-aging treatment, and daily cleansing.

Home Care Device
A new report from Kline & Company has revealed key findings on the booming market for power-operated devices designed for acne elimination, anti-aging treatment, and daily cleansing.
In At-home Skin Care Devices 2011: US Market Analysis and Opportunities, Kline pegs the market at close to $1 billion at the retail level for 2011, with exceptional growth expected for the next five years. Kline's report is the first of its kind to take an in-depth look at the market for this emerging class of products.
 
“We knew this market was really taking off, but even we were shocked by its sheer size,” said Karen Doskow, Industry Manager for Consumer Products at Kline. “Clearly, these devices are finding a very receptive and growing audience of savvy consumers looking to save time and money by avoiding regular trips to the doctor for those in-office procedures that were once commonplace in more robust economic times.”
 
While sonic cleansing products, led by market leader Clarisonic, top the list as the highest growth segment, acne treatment devices are the fastest growing. Meanwhile, anti-aging devices are expected to grow by a very healthy 50% this year alone, benefiting from consumers’ demand for products to reduce the appearance of fine lines, wrinkles, and age spots.

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