Aesthetic practitioners from across the country gathered at the Crowne Plaza London City hotel on November 23 for the launch of the Biofibre Hair Implantation device.
Guests at the launch event, which was hosted by the product’s distributor Fusion GT, enjoyed champagne and canapés, as well as music from a live jazz band.
Sales manager at Fusion GT, Kelly Morrell, opened the presentation by introducing Fusion GT director Tiziana Giovanelli and explaining more about the company and the aesthetic devices it produces.
Morell then introduced hair surgeon Dr Luca De Fazio, who went on to speak about the new device and the results that can be achieved. Dr De Fazio claimed that the ‘Biofibre Hair Implant is a simple and effective procedure suitable to solve alopecia at any age, to give an immediate aesthetic result’.
He explained that the device can be used in combination with follicular unit extraction (FUE) procedures, is suitable for both men and women, and comes with 13 different coloured artificial hairs that can be blended to create a colour match for the patient. The material of the hair is a medical grade polyamide and results are said to last five to seven years on average. He then showcased before and after images of patients he had treated with the device.
Morrell concluded the presentation by thanking guests for attending and taking questions from guests.
Giovanelli said, “We held the event because we wanted to launch Biofibre into the market and help practitioners understand that it is different to any other implant system currently available.” She continued, “Some hair implantation fibres have had bad reviews; they came into the market around 20 years ago and the quality wasn’t very good. However, the Biofibre ones are very different, the quality is excellent, and the raw material is approved by the Food and Drug Administration (FDA).”