A new online resource for patients with skin of colour is launching in February, aiming to connect patients to skincare professionals specialising in their particular skin type.
The website was created by aesthetician Dija Ayodele, who claims that she has heard many patients reporting that they had been turned away from treatment because the clinic ‘doesn’t treat black skin’.
In a survey conducted by Ayodele in Spring 2017, of 125 women of colour who have attempted to find a skincare professional, 92% said they found it challenging, very difficult or that they have never been able to find a professional.
Ayodele has since created Black Skin Directory, which she calls ‘the first in its kind directory to provide a Yellow Pages’ that women of colour can use to locate skincare professionals who are experienced in treating darker skin tones.
The website will provide users with information on experienced skincare professionals, cosmeceutical treatments and products, and events and roadshows.
Ayodele also states that the directory serves as a useful tool for skincare professionals with experience in this area to market themselves and put themselves directly in front of the women-of-colour market.
Consultant dermatologist Dr Sandeep Cliff said of the idea to launch this resource, “Black Skin Directory at last gives the patient some guidance and confidence in knowing that they will be seeing someone with both expertise and knowledge – I would strongly recommend it and wish it every success.”
To be listed on the directory, practitioners must visit the Black Skin Directory website and choose either a monthly or annual plan.