Aesthetician and founder of West Room Aesthetics and Black Skin Directory, Dija Ayodele, is encouraging clinic owners to get involved with her new initiative to reward NHS staff.
Called The Nightingale Treatment, the aim is for clinics to gift a soothing and rejuvenating facial treatment to their local NHS frontline staff once social distancing rules are relaxed.
Each clinic can decide the number of treatments to gift, the timings and dates they can be redeemed, with clinic details displayed on The Nightingale Treatment website.
According to Ayodele, all participating clinics will be provided with a digital poster to send to their local hospital HR department, as well as being promoted across social media and traditional advertising channels via a dedicated PR agency.
Skincare brands are also encouraged to get involved, with distributor AestheticSource already confirmed to support the efforts.
Ayodele said, “Like most people, I have been impressed by the bravery and courage of frontline NHS staff. As a skin health specialist, I have also been both saddened and inspired by their bruised and marked faces caused by the tight masks they have to wear as part of the personal protection equipment. It's important to give back to this army of people who have selflessly looked after the nation and the best way I know how to do this is by using my skills to bring together colleagues and brands in the beauty industry to create this initiative – The Nightingale Experience."
To participate in The Nightingale Treatment initiative email firstname.lastname@example.org