The British Association of Aesthetic Plastic Surgeons (BAAPS) has released its annual data on the amount of cosmetic procedures that took place in the UK last year.
According to the statistics, the number of operations dropped by 40% since reaching record-breaking heights in 2015.
BAAPS claims that for the first time in almost a decade of relatively consistent growth, the number of cosmetic surgery procedures that took place was less than 31,000.
According to the Association, the decline may be due to a change in consumer behaviour as a result of Brexit. BAAPS cites a study conducted by insight agency Opinium in partnership with the London School of Economics, which suggests that many Britons wouldn't consider major changes around the time of the EU referendum.
Consultant plastic surgeon and former BAAPS president Mr Rajiv Grover, who compiles the audit, said, "In a climate of global fragility, the public are less likely to spend on significant alterations and become more fiscally conservative, opting for less costly non-surgical procedures."
The BAAPS statistics indicate that brow lifts decreased the most – 71% down from last year, with fat transfers down 56% and a 53% decline for face/neck lifts. There were 7,769 breast augmentation procedures conducted in 2016, making it the most popular surgical procedure, however this amount was down 20% compared to 2015. Abdominoplasty procedures amongst men were the only operations to increase last year, up 47% compared to 2015.
BAAPS president and consultant plastic surgeon Mr Simon Withey said, "The 2016 BAAPS audit demonstrates that at the very least, patients seem to be getting the message that cosmetic surgery is not a 'quick fix' but a serious commitment and are, as a result, carefully evaluating the risks as well as benefits that surgery may offer. It means people are taking their time to be truly sure a procedure is the right investment for them, then this can only be a good thing."