Data released by the British Association of Aesthetic Plastic Surgeons (BAAPS) today suggests the number of women who opted for facelifts in 2017 declined by 44%.
According to data published from the BAAPS’ 2017 annual audit, more than 28,000 cosmetic operations took place in 2017, which was 8% lower than 2016 at 30,750.
Other interesting data shows a difference in procedure trends between the genders over the past year, according to BAAPS.
Female patients' choices were mainly focused on the body rather than the face, with the number of female facelifts declining by as much as 44%, while brow lifts drooped by 31%. However, breast augmentation increased by 7% and remains the most popular procedure.
Conversely, men in 2017 favoured facial procedures over body, with eyelid, brow and face lift surgery up by 25%, 27% and 16% respectively. Procedures such as liposuction, tummy tucks and gynaecomastia were down by 20%, 12% and 7%.
Consultant plastic surgeon and former BAAPS president Mr Rajiv Grover, who compiles the audit on an annual basis, said, “For men, the media’s adoption and celebration of the more natural looking ‘dad bod’ is possibly a driver in this interesting trend, shifting the focus to the face rather than the body, in contrast to recent years – a shift that has lessened the pressure to sport a sculpted figure and instead, accept a bit of roundness or softness. Society unfortunately has a history of being more forgiving towards men’s physiques than women’s.”
BAAPS president and consultant plastic surgeon Mr Simon Withey said that the slight downturn in cosmetic surgery procedures demonstrates a ‘normalisation’ as the British public are now more aware about the serious impact of surgical procedures.
He said, “The 2017 BAAPS audit offers valuable new insights into the extent that Britons' online personas may be driving offline behaviours. The slight downwards shift in surgical procedures overall hopefully continues to demonstrate that at the very least, patients are realising that cosmetic surgery is not a ‘quick fix’ but a serious commitment.”