International pharmaceutical company Galderma has today launched two dermal lip filler social media campaigns to coincide with Valentine’s Day.
The two campaigns, titled ‘Restylane Secrets’ and ‘Find Your Perfect Match’, aim to support aesthetic practitioners in promoting their business to existing and potential patients.
The campaigns provide a series of visually engaging communication materials that highlight the looks that can be achieved using dermal fillers in lips, to help aesthetic clinics attract multiple audiences.
These branded and unbranded materials include key messaging, images, Twitter cards, video GIFs and short videos for customers to issue in the build up to, during, and post Valentine’s Day.
“Social media is one of the key channels we use to communicate with our patients and it is essential in helping us to generate new business,” said aesthetic practitioner and Galderma KOL, Dr Ravi Jain.
He added, “What’s great about Galderma’s campaigns is that we now have a broad range of resources at our disposal, allowing us to pick and choose the content which best aligns to our own social media strategy to promote the potential benefits of lip fillers.”
Alexandra Tretiakova, Galderma general manager for UK and Ireland, said, “We’re delighted to have the opportunity to provide our customers with engaging communications to help them promote the excellent work they do. We’re increasingly seeing a focus on lips and want to ensure our customers have the resources they need to catch the attention of their target audiences.”