Pharmaceutical company Galderma has launched a global consumer campaign that aims to build trust in aesthetic treatments.
The news was announced at the Anti-aging Medicine World Congress (AMWC) in Monaco on Friday evening, where it was also revealed that actress Sharon Stone will be the campaign’s celebrity ambassador.
‘Proof in Real Life’ will promote results following treatment with Restylane fillers and Restylane Skinboosters, aiming to demonstrate that natural-looking results can be achieved with these products.
Sharon Stone will host a reveal event in Germany on 28 May, where results of a group of treated patients will be unveiled. She said, “I am excited about Galderma’s new and innovative aesthetic techniques to create natural-looking results. I am looking forward to working with the company to make aesthetic treatments more accepted.”
London-based aesthetic practitioner Dr Ravi Jain announced the news at the launch event in Monaco. He said, “The aim of the campaign is to reassure consumers that facial aesthetics is not about extremes such as huge lips or altering someone’s characteristics so that they are unrecognisable. Most of us restore or subtly enhance a patient’s appearance so that they look great for their age.”
According to research conducted by Galderma, 51.1% of the practitioners they work with say their patients only want to look younger by five years or less, and almost 70% say that patients’ biggest fear is looking unnatural.
Anne-Sophie Copin, head of Skin Rejuvenation Aesthetics & Corrective at Galderma, said, “We want to shine a light on the subtle and natural-looking results of Restylane fillers and Restylane Skinboosters and, because we know it is hard for people to trust an image, we will demonstrate results people can trust in a real-life format. We hope to challenge out-dated perceptions and empower more people to make an informed decision.”
Dr Jain added, “Sharon Stone is a great role model for many women across the globe and the Proof in Real Life campaign is exactly what Restylane and Skinboosters are about – natural-looking results.”