The Light Touch Clinic is the first aesthetic clinic in the UK to introduce the new marketing platform, The Live Box.
The Live Box is a promotional technology platform developed in the US that broadcasts video education as well as an online lifestyle magazine to a clinic’s existing clients and beyond.
The technology focuses on driving clinic sale revenue by transforming a clinic’s reception area into an education, entertainment and marketing room by integrating frequently changing luxury video content with the clinics own videos and messaging screens. The Live Box also broadcasts a personal lifestyle channel to a clinic’s patients and their friends through email, online and social media.
“We are very excited to be the first clinic in the UK to trial this innovative new marketing technology,” said Dr Natalie Blakely, medical director and founder of the Light Touch Clinic. She added, “We know that engaging video content is increasingly important to inform and engage with our customers, and with the Light Box’s compelling sales increases in similar clinics in the US, we are keen to see the impact this will have on our business.
Susan Morrow, UK director of business development at The Live Box said, “We are confident that The Live Box will be a great success in the UK. We are truly pleased to be working with the Light Touch Clinic on this ground-breaking business venture.”