A study held by intelligence agency Mintel has indicated that the popularity of body hair removal amongst British men has risen by just over a third, from 36% in 2016 to 46% in 2018.
It stated that 57% of males aged between 16-24 remove their hair from their pubic region and 42% remove hair from their underarms. Hair removal from the chest has doubled in the past two years with 30% now doing so, according to the study.
The report also showed that men are removing hair almost as much as women, with 29% of men versus 34% of women.
Fiona Comport, marketing communications manager at laser developer and manufacturer Cynosure said, “Laser hair removal continues to be one of the staple treatment offerings of many aesthetic clinics – and we know our Elite+ hair removal system remains one of our bestselling devices for this very reason. Even with the advent of home-use laser hair removal devices, the feedback from our sales teams and clinic customers is that laser hair removal is continuing in growth and popularity, potentially underpinned by this expanded patient population with more men seeking treatment.”