According to new data released by private clinic comparison site WhatClinic.com, non-surgical rhinoplasty has increased by 29% over the past year.
The site looked at trends from 5,765 cosmetic surgery and medical aesthetic clinics in the UK listed on WhatClinic.com, as well as website traffic, and discovered that interest in the surgical rhinoplasty had dropped by 5%, with the total number of cosmetic surgery procedures falling by 10%.
The data released reflects the recent findings from the British Association of Aesthetic Plastic Surgeons (BAAPS), which found that the number of invasive cosmetic surgery procedures in 2016 was the lowest in almost a decade.
According to the data collected by WhatClinic.com, dermal fillers topped the list of non-surgical treatments and internet search traffic grew by 16% in the past year.
Commenting on the data trends, Phillip Boyle, head of consumer matters for WhatClinic said, “What we’re seeing on the site is an increase in demand for less invasive, non-surgical treatments that can help patients get the aesthetic change they’re looking for, without the cost or recovery time required of cosmetic surgery.
Interest in surgical procedures is still very much there, but there are now more options for patients, especially for those who want to make minor improvements and subtle changes. With more options comes more choice and it’s important that patients read reviews, compare prices, and research medical experts in order to make the best, most informed decision for their treatment needs.”