On the Scene: Black Skin Directory Event, London

21 Dec 2018

On November 28, Aesthetics Award-winning Black Skin Directory hosted an event titled New year, New Skincare Rules held at the Adonia Medical Clinic in London.

Guests enjoyed drinks and nibbles before being invited to a question and answer session led by aesthetic practitioner and clinic director Dr Ifeoma Ejikeme and moderated by Black Skin Directory founder Dija Ayodele.

Following this, Dr Ejikeme demonstrated the Obagi Blue Peel on a Fitzpatrick V model, giving guests the opportunity to see it in action and ask questions.

Ayodele said of the event, “The aim was threefold; to provide a forum in which interested women of colour can learn more about cosmeceutical options, elevate their skincare knowledge and understand professional in clinic treatments. We’re grateful to Dr Ejikeme in opening up her clinic and sharing her in-depth knowledge to the Black Skin Directory audience. It was great for our guests to witness a live chemical peel demonstration, which we find a lot of black women express anxiety about. Overall, it was a successful evening for Black Skin Directory and Adonia Medical with increased bookings and social media traffic.”

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