Attendees from across Europe gathered at Dr Haus Dermatology on Harley Street, London, for the launch of the new non-invasive body contouring treatment, UltraShape Power.
Delegates were presented with a selection of healthy breakfast options on the morning of May 10, before a presentation from aesthetic device manufacturers Syneron Candela, public relations company True Grace PR and dermatologist and cosmetic practitioner Dr Ariel Haus.
Marjolijn Benthem, director of marketing in Europe, Middle East and Africa at Syneron Candela, began the presentation with an overview of the company and the UltraShape Power device.
Managing director of True Grace PR, Charlotte Moreso, followed this presentation, informing the audience on why the event was themed on superheroes; explaining that they believe 2016 is ‘the year of the power players’ and that the device aims to help consumers feel empowered with their body.
Moreso displayed survey results of 1,000 respondants on their views of powerful people and what makes one. The results indicated that the majority (37%) of people felt that being healthy made them feel powerful and 21% said being content with their body made them feel powerful.
Dr Haus, who uses the device in his practice, then presented the audience with a more in-depth analysis of how the focused ultrasound device aims to destroy fat cells without using heat.
He showed a selection of before and after images to demonstrate the results as well as a clinical study on the device. The results of the study, which included 43 participants who had the recommended three treatments, indicted a circumference reduction of 2.62cm at a 12-week follow-up. It also indicated that 80% of participants reported an improvement two-weeks post treatment.
Attendees were then invited to have their photo taken by UK cartoonist Neil Kerber, who would turn the delegates into their own ‘cartoon superhero’.
The event concluded with a live demonstration of a patient being treated with the device on her abdomen. She claimed to be a physically active and healthy eating individual, but struggled to lose smaller pockets of fat. This was the first time the patient had been treated with the device and she reported no feelings of discomfort.
Dr Haus said, "I was very honoured to be the first one to have the new Ultrashape Power, and for me, Syneron-Candela is the Rolls-Royce of aesthetic devices.”