Cosmeceutical company, SkinCeuticals held its first Master Physician Business Seminar on October 24, aiming to ‘help delegates improve and hone their business skills to increase client acquisitions and develop their clinics’.
The seminar was held in London and focused on business and practice management advice, with recommendations on how to fine tune best service to different patient types to maintain and expand a strong customer base. Throughout the day presentations were given on retail innovations, practical aspects of digital marketing, ways to build customer relationships and social media. The seminar concluded with an Action Plan Workshop, which encouraged delegates to develop strategic actions and goals from the day.
Antonia Parsons, medical affairs and content manager at SkinCeuticals UK said, “The day was a huge success and the feedback has been excellent. It was great to see the delegates absorbed and motivated by new ideas. We plan to hold more business seminars in the future!”