On the Scene: Vida For You Launch, London

17 Sep 2018

On September 10 guests were invited to join Vida Skincare celebrate the launch of its vegan skincare range Vida For You at The Terrace in London.

Attendees were welcomed with a champagne reception before director of UK distributor Vida Aesthetics and founder of Vida For You, Eddy Emilio gave a presentation on the launch and aims for the brand’s future.

The new range encompasses eight products including Reglow, a serum with saffron extract and vitamin C that aims to brighten the skin; Revive, a facial cream with saffron extract that aims to increase skin elasticity; and Repure, a face cream with red pepper plant stem cells for oily and acne-prone skin.

According to Emilio, Vida Skincare has been created to combine inspiration from the Mediterranean diet lifestyle with his background in clinical aesthetics. By focusing on the by-products from food production and the origin of the basic ingredients of a Mediterranean diet, the range aims to promote sustainability and utilise raw materials.

Emilio said of the launch, “We source all of the ingredients in Italy as we believe they have the best diet in the world. We want every single ingredient or raw material that we use to be as high quality as possible.” 

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