Merz Aesthetics UK has launched a new campaign designed to enable aesthetic practitioners to empower their patients to own their beauty.
The company believes patients want a dermal filler that naturally integrates into their tissue, so that they can retain their identity and express their emotions with confidence. Something they wish to promote through the Own Your Beauty with Belotero campaign.
The campaign will promote the use of the Belotero range of fillers, a range that Merz claims enables a practitioner to tailor thier treatment by analysing the face and using the correct tools and techniques to respect individuality, so that 'every patient can feel empowered to own their age and own their beauty'.
“Belotero combines art and science really harmoniously," said Dr Julia Sevi, who uses the Belotero range. He added, "Scientifically, I’m reassured by the evidence-base of the range. Artistically, it allows me to get really creative because it’s blendable and versatile and – across the full range – I can create the result that allows a patient to express their own beauty.”