Scottish skin-tech brand expands to France

14 Jul 2020

Scottish skin-tech company Cutitronics has appointed its first international employee. Virginie Darteyre will take up the role of country sales manager in Paris, France, which the company explains is to meet a growing market demand.

Darteyre’s new role will see her develop international sales for the business. She has more than 15 years’ experience in international sales, previously working in the fashion and retail industry.

Speaking on her appointment, Darteyre said, “I’m looking forward to taking this innovative technology into my home market of France. I want to identify new opportunities for this one-of-a-kind product where technology and wellbeing collide. The concept and company culture really appeal to me and I can’t wait to play my role in the skincare revolution. It has never been more important for beauty brands to incorporate new technological solutions into their strategies to meet the challenges presented by the pandemic.”

Dr David Heath, founder and CEO of Cutitronics added, “We look forward to being able to support brands with a permanent team member based in Paris who will be able to spearhead enquiries and business opportunities, who understands the market and has a proven track record in driving international sales. We pride ourselves on having built a strong team from a diverse range of backgrounds and Virginie complements this with her proven track record and strong skillset. We will continue to build our team throughout 2020.”

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